Win balloon flight with Gran Tierra

11 June, 2010

Constellation Europe is rolling out an on-pack promotion for its Gran Tierra brand, offering the chance to win balloon flights across the Andes.

Ten trips are up for grabs when consumers buy a bottle of the Chilean wine, launched last September and which will benefit from a £1 million marketing package this year.

According to the latest Nielsen figures, Chile is the fastest-growing wine-producing country, with sales up by 27% to £457 million.

Stephen Loftus, director of innovation at Constellation, said: “After just six months, Gran Tierra has sold more than 1 million bottles. The continuing growth of Chilean wines in the UK gives retailers a great reason to increase the focus on their Chilean wine range in-store.”?Gran Tierra is also being extended into bag-in-box format this summer in an exclusive deal with Asda.




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