Support Fairtrade throughout World Cup

11 June, 2010

A new campaign hopes to convert football fans to Fairtrade wines in the run up to the FIFA World Cup in South Africa, while helping to support Fairtrade wine-producing communities.

Wine brands Stellar Organics, Fairhills, Thandi and Origins are taking part in the Sip for South Africa campaign, which ensures producers receive the Fairtrade minimum price for their grapes as well as a Fairtrade premium, which is invested in projects such as worker housing, day care centres and pension schemes.

Stellar Organic’s cellar master Berty Jones is vice-chairman of Fairtrade’s joint body, which allocates the premium.

Jones benefited from Fairtrade’s investments when training to become a winemaker.

He said: “I have had the opportunity to fulfil my potential because of the funding provided by Fairtrade.”?




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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