Miller to vary offer of imported beers

11 June, 2010

Miller Brands UK is looking to introduce a new imported 4% abv beer.

Sales director Darren Tendler said a brand had yet to be picked from the SAB Miller portfolio but it was likely there would be two different versions tailored for the on and off-trade. He said both will be tested in the on-trade before being made available nationally.

“The Inbev guys have differentiated between the off and on-trade and it seems to be working.

“The new beer won’t be a derivative of Peroni,” he said.

Internationally, SAB Miller has a portfolio of “several hundreds” to choose from, Tendler added.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter