Sales director Darren Tendler said a brand had yet to be picked from the SAB Miller portfolio but it was likely there would be two different versions tailored for the on and off-trade. He said both will be tested in the on-trade before being made available nationally.
“The Inbev guys have differentiated between the off and on-trade and it seems to be working.
“The new beer won’t be a derivative of Peroni,” he said.
Internationally, SAB Miller has a portfolio of “several hundreds” to choose from, Tendler added.