Miller to vary offer of imported beers

11 June, 2010

Miller Brands UK is looking to introduce a new imported 4% abv beer.

Sales director Darren Tendler said a brand had yet to be picked from the SAB Miller portfolio but it was likely there would be two different versions tailored for the on and off-trade. He said both will be tested in the on-trade before being made available nationally.

“The Inbev guys have differentiated between the off and on-trade and it seems to be working.

“The new beer won’t be a derivative of Peroni,” he said.

Internationally, SAB Miller has a portfolio of “several hundreds” to choose from, Tendler added.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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