Strongbow pays tribute to football staff

11 June, 2010

Heineken UK is lining up two football-related TV ads for Strongbow cider.

The 10-second ads are part of its ongoing Hard Earned campaign and will focus on football groundsmen and floodlight installers. Two additional non-football ads will pay homage to the window cleaners of Stoke-on-Trent and conservatory fitters in Lincoln.

The cider brand is also taking its Bowtime Bar on its biggest festival tour. It’s hoped it will reach more than 500,000 festival goers this year and will be supported by a new Facebook page.




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