Belvedere launches grapefruit flavour

11 June, 2010

Luxury vodka brand Belvedere is rolling out what it claims is “the only fresh grapefruit distillate within the flavoured vodka category”.

Belvedere Pink Grapefruit is distilled from the fruit grown in Argentina, combined with fresh ginger and lemons.

UK distributor Moët Hennessy describes the new variant as “the most versatile of the Belvedere macerations”, claiming it can be combined with a variety of mixers, including cranberry juice, tonic water and cola. A 70cl bottle will have an rrp of £29.99.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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