In brief

11 June, 2010

l Isle of Skye blended Scotch whisky is offering consumers the chance to win a VIP day at the William Hill Gold Cup race meeting and an overnight stay.

The competition will run via a promotion on presentation boxes of Isle of Skye 8 Year Old, which will direct consumers to the brand’s new website – isleofskyewhisky.com.

Isle of Arran Distillers is marking its 15th anniversary with the launch of a special bottling produced from three ex-Bourbon barrels from 1995, hand-selected by Arran’s master distiller James MacTaggart. It will be sold at the distillery’s visitor centre.

Vladviar vodka has whisked four semi-finalists off to Cannes to compete in the final of the Vladivar Win a Million promotion. The four hopefuls battled against each other in a blackjack challenge at the Les Princes casino. The winner, Dimitra Robinson from Sheffield, went on to play for the chance to win £1 million and came away with £3,000.

Toorank is reducing its carbon footprint by using recyclable pouches for its Petrov vodka. The new eco refill pack holds 35cl and has a spout that twists open and can be resealed. It uses up to 90% less packaging waste than glass bottles and will sell in Asda.

Maxxium UK is teaming up with Asda to launch a World Cup themed multi-pack of Jim Beam & Cola. The 12x33cl can pack has an rrp of £21.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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