In brief

11 June, 2010

l Fruit purée brand Funkin has been given a makeover. The revamped packaging includes a new company logo, brighter, bolder colours and an outline of the glassware for each cocktail.

Phileas Fogg will be the official snack sponsor of this year’s Gastro Alfresco campaign, running until September. The deal with include sampling via nationwide roadshows visiting leading retailers. Consumers will also be encouraged to enter a free prize draw to win a culinary experience at a European destination.

Coca-Cola Great Britain has signed two three-year deals to become the official partner of the Football League and the Scottish Premier League from the start of the 2010/11 season. The new partnerships will include branded ads, merchandise and club experiences.

Vimto has redesigned its entire cordial range. The changes include a garland of fruit embossed below the bottle neck and a shorter 2-litre bottle to make it easier to merchandise.

Cadbury is investing £3.5 million in a marketing campaign for Flake. It will include TV and cinema ads depicting Russian model Yulia Lobova enveloped in a yellow dress to represent the folds of the chocolate bar.

Perfectly Clear is launching its range of real fruit-flavoured waters in on-the-go 50cl bottles. Managing director Neill Cotton said: “Our 1.5-litre bottles have been positively received and now we’re targeting consumers who want to enjoy Perfectly Clear with lunch or on their daily commute.”??




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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