Tango’s in tune with young

11 June, 2010

Tango is relaunching its bigger, limited edition 44cl can with a new on-pack music promotion.

The giveaway is part of a £2.5 million summer campaign, running between June and August, targeting young adults.

The 65p price-marked can will feature a unique code which consumers can text to download a “thumb ‘n’ bass pocket raver” app to their phone. The push will be backed by 12 weeks of radio, TV, and online ads.

Senior brand manager Adam Goodger said: “Tango drinkers crave on-the-spot entertainment fixes and we’re answering this need with a music-related on-pack promotion.”?Tango will also be sponsoring the main stage at London’s Underage Festival in August and hosting its own You Tube channel – youtube.com/tango – featuring a boy called Colin dancing to an organ drum ‘n’ bass mash-up soundtrack.

Consumers can upload a re-enactment of Colin’s performance to You Tube to try to win VIP tickets to the festival.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter