The giveaway is part of a £2.5 million summer campaign, running between June and August, targeting young adults.
The 65p price-marked can will feature a unique code which consumers can text to download a “thumb ‘n’ bass pocket raver” app to their phone. The push will be backed by 12 weeks of radio, TV, and online ads.
Senior brand manager Adam Goodger said: “Tango drinkers crave on-the-spot entertainment fixes and we’re answering this need with a music-related on-pack promotion.”?Tango will also be sponsoring the main stage at London’s Underage Festival in August and hosting its own You Tube channel – youtube.com/tango – featuring a boy called Colin dancing to an organ drum ‘n’ bass mash-up soundtrack.
Consumers can upload a re-enactment of Colin’s performance to You Tube to try to win VIP tickets to the festival.