Tango’s in tune with young

11 June, 2010

Tango is relaunching its bigger, limited edition 44cl can with a new on-pack music promotion.

The giveaway is part of a £2.5 million summer campaign, running between June and August, targeting young adults.

The 65p price-marked can will feature a unique code which consumers can text to download a “thumb ‘n’ bass pocket raver” app to their phone. The push will be backed by 12 weeks of radio, TV, and online ads.

Senior brand manager Adam Goodger said: “Tango drinkers crave on-the-spot entertainment fixes and we’re answering this need with a music-related on-pack promotion.”?Tango will also be sponsoring the main stage at London’s Underage Festival in August and hosting its own You Tube channel – youtube.com/tango – featuring a boy called Colin dancing to an organ drum ‘n’ bass mash-up soundtrack.

Consumers can upload a re-enactment of Colin’s performance to You Tube to try to win VIP tickets to the festival.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know