Doritos packs offer chance of ad fame

11 June, 2010

Doritos is rolling out the second phase of its King of Ads campaign, called Watch It, Love It, Share It.

Following the success of the first stage, which inspired 3,000 consumers to make an ad for the brand, Doritos is asking retailers to stock up on promotional packs which encourage the nation to watch and share the top 15 ads with friends.

By sharing the ads via social networking sites and email, consumers can win a range of prizes from Doritos Chip & Dip coupons worth £3, to digital cameras from play.com worth over £100.

A panel of celebrity judges will then whittle the top 15 entries down to three, which will appear at doritos.co.uk for the public to choose their winner.

The winning ad will appear on TV for a whole month during the World Cup.

Jon Kyle, Walkers’ impulse sales director, said: “We expect sales to continue to grow as the campaign builds to its climax with the screening of the overall King of Ads on national TV.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter