Champagne wins back sales thanks to festive deals

08 January, 2010

?Offers on Champagne gave the category a significant pre-Christmas sales boost.

Take-home volumes were up 16% in the four weeks to December 26, against Christmas 2008, outstripping growth in other sparkling wines which had outperformed Champagne for much of 2009.

The value growth of Champagne was 14%, on a par with sparkling wine, according to figures from Nielsen.

Total liquor sales value was 8% up in take-home versus Christmas 2008, suggesting a less cautious approach to the festive shopping season from consumers.

Sales value growth was higher than the total volume increase at 7%, indicating that the growth generated by pop-up discount deals in the supermarkets was largely matched by genuine sales growth in other categories.

Of the major categories, spirits w?as the biggest winner, with value sales 10% ahead of 2008. Wine was up 5% and beer 6%.

Cider was among the big winners with a 16% spike in sales in the four weeks before Christmas.

The fastest-growing categories compared with a year before were golden rum (36%), non-cream liqueurs (30%), and cream liqueurs (18%).




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter