Take-home volumes were up 16% in the four weeks to December 26, against Christmas 2008, outstripping growth in other sparkling wines which had outperformed Champagne for much of 2009.
The value growth of Champagne was 14%, on a par with sparkling wine, according to figures from Nielsen.
Total liquor sales value was 8% up in take-home versus Christmas 2008, suggesting a less cautious approach to the festive shopping season from consumers.
Sales value growth was higher than the total volume increase at 7%, indicating that the growth generated by pop-up discount deals in the supermarkets was largely matched by genuine sales growth in other categories.
Of the major categories, spirits w?as the biggest winner, with value sales 10% ahead of 2008. Wine was up 5% and beer 6%.
Cider was among the big winners with a 16% spike in sales in the four weeks before Christmas.
The fastest-growing categories compared with a year before were golden rum (36%), non-cream liqueurs (30%), and cream liqueurs (18%).