Added wine focus pays off, says Spar

08 January, 2010

Sparís wine sales in the run up to Christmas benefited from an increased focus on the category, according to Laura Jewell MW, the companyís trading controller for wine. Value sales grew 10% over Christmas 2008 due to ďa strong promotional programmeĒ, she said.

A full redesign of its own-label range saw November sales of Spar-branded wines up 56%, compared to the same month in 2008.

Jewell, who joined the company in May, said: ďThe Spar own-label range of wines has been reviewed and redesigned following consumer research, which highlighted a need for subtle branding and approachable tasting notes.Ē?She said the groupís November half-price Champagne promotion doubled its sales in one month.




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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