Added wine focus pays off, says Spar

08 January, 2010

Spar’s wine sales in the run up to Christmas benefited from an increased focus on the category, according to Laura Jewell MW, the company’s trading controller for wine. Value sales grew 10% over Christmas 2008 due to “a strong promotional programme”, she said.

A full redesign of its own-label range saw November sales of Spar-branded wines up 56%, compared to the same month in 2008.

Jewell, who joined the company in May, said: “The Spar own-label range of wines has been reviewed and redesigned following consumer research, which highlighted a need for subtle branding and approachable tasting notes.”?She said the group’s November half-price Champagne promotion doubled its sales in one month.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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