In brief

08 January, 2010

l To celebrate its 150th year, family-owned Tahbilk Wines from central Victoria, Australia, has unveiled new packaging for its core range. The new-look labels are inspired by Tahbilk’s original 1832 label and will be launched at the Australia?Day Tastings in London and Edinburgh in February.

Trade association Napa Valley Vintners has appointed Patsy McGaughy as its new marketing director. Formerly NVV’s member relations manager, McGaughy has worked for the organisation since 2000.

New Zealand Winegrowers and Union des Grands Crus de Chablis are running a free shuttle service between their tastings on January 12 to allow guests to complete both events in one day. To book a place, register at the reception of either tastings.

Southern France wine brand La Différence is launching a neck-collar campaign detailing its recent awards and medal wins, and guiding consumers to its website la-difference.com.

Leeds-based independent wine merchant Latitude has launched?a loyalty card scheme to reward its regular customers. The card will give shoppers a 10% discount on the amount spent across 11 wine bottles, to be redeemed on the twelfth purchase.

Grupo Codorníu’s Argentin?ian winery Bodega S?éptima is rolling out a 2009 Sauvignon Blanc with a recommended retail price of £6.99.




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