Healey’s plans berry variety

08 January, 2010

A new flavour of Cornish Rattler Cyder is part of a marketing push for the brand.

Producer Healey’s Cyder Farm has announced that a new berry variety is set to hit shelves in the spring and a number of sponsorship initiatives are planned for this year. The new flavour will join its existing pear and apple variants, rrp £2.15.

Rattler will be rolled out from its heartland in the south west to the rest of the UK.

The new packaging will be launched in February and incorporates Cornish beach imagery after the Portman Group ruled the brand’s original packaging appealed to under-age drinkers.

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