Bushmills harks back to 1608 days?

08 January, 2010

Diageo GB has updated the bottle and label design for its Bushmills Black Bush Irish whiskey.

The redesign draws inspiration from the brand’s 1608 heritage – the year the Bushmills area received its original licence to distil – embossed on the taller, straighter bottle.

Black Bush is positioned as a premium step-up from Bushmills Original. It combines a high proportion of malt whiskey matured in former oloroso sherry casks, with batch-distilled grain whiskey.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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