Bushmills harks back to 1608 days?

08 January, 2010

Diageo GB has updated the bottle and label design for its Bushmills Black Bush Irish whiskey.

The redesign draws inspiration from the brand’s 1608 heritage – the year the Bushmills area received its original licence to distil – embossed on the taller, straighter bottle.

Black Bush is positioned as a premium step-up from Bushmills Original. It combines a high proportion of malt whiskey matured in former oloroso sherry casks, with batch-distilled grain whiskey.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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