The brand’s seasonal return will be supported by Cadbury with a £5 million investment? that continues the ongoing Here Today, Goo Tomorrow theme.
A TV ad will show Creme Eggs at a glitzy Hollywood film premiere, removing their foils and donning 3-D glasses. The film starts with the words Ready, Steady, Goo in 3-D before the eggs explode over the theatre.
Outdoor and digital ads will celebrate the limited availability of Cadbury Creme Eggs in the run-up to Easter, with the strapline Gooing, Gooing, Gone (?Until Next Year)?. The brand will also feature in two different iPhone applications and an online game.
Trade communications manager Kate Harding said: “Cadbury Creme Egg is the biggest-selling count line between January and Easter, and by investing £5 million in? the campaign, the limited availability message, proven to motivate purchase, will be reinforced.”???