Champagne Lanson marks 250 years

05 February, 2010

Champagne Lanson is celebrating its 250th anniversary with a new advertising campaign.

The push kicks off in March and will include ads in consumer press promoting the launch of a 52-page pocket guide to “all things Champenoise”. Outdoor ads will follow in June.

The Little Black Book of Champagne retails at £5.99 but will be available free of charge to the trade and consumers at

It includes a guide to choosing and tasting Champagne, a glossary of terms and information about the region’s rules, grape varieties, soils and climate.

The book will also explain the different tastes of malolactic and non-malolactic styles of Champagne.

The activity is part of a five-year plan by Lanson International to reposition the brand as an ideal aperitif.

Future marketing campaigns will focus on Lanson’s use of non-malolactic techniques, which result in “elegant wines with a crisp, clean taste and an exceptional purity of fruit”, according to UK managing director Paul Beavis.

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