Champagne Lanson marks 250 years

05 February, 2010

Champagne Lanson is celebrating its 250th anniversary with a new advertising campaign.

The push kicks off in March and will include ads in consumer press promoting the launch of a 52-page pocket guide to “all things Champenoise”. Outdoor ads will follow in June.

The Little Black Book of Champagne retails at £5.99 but will be available free of charge to the trade and consumers at

ansonlittleblackbook.co.uk.

It includes a guide to choosing and tasting Champagne, a glossary of terms and information about the region’s rules, grape varieties, soils and climate.

The book will also explain the different tastes of malolactic and non-malolactic styles of Champagne.

The activity is part of a five-year plan by Lanson International to reposition the brand as an ideal aperitif.

Future marketing campaigns will focus on Lanson’s use of non-malolactic techniques, which result in “elegant wines with a crisp, clean taste and an exceptional purity of fruit”, according to UK managing director Paul Beavis.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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