The younger clientele are definitely more aware than the older generation.”?Julie Hawes?Hicks & Don?Edington?Wiltshire??“Generally people ask for a wine that’s, say, 12% abv rather than specifically look at the label. People are quite well informed now about sensible drinking, you can’t avoid the government’s messages. It’s like smoking warnings – you’re aware of the health implications even if you still choose to do it.”?Tony Sydney?Green & Blue?Dulwich?South east London
I think people are aware of what the alcohol percentage is, but I’m not sure whether they relate that to units. I get more questions about what abv a drink has than about units. Abv has been on labelling longer so it’s on people’s minds more. People want to set their own targets about how much they drink and want to make their own decision rather than be dictated to.”?Faith Elkan?Corks of Cotham?Redland Bristol??“Yes they do read them, and it’s become a lot more common for people to look for unit information. But, compared to the amount of people reading the sensible drinking messages, I would say a lot more people read the ingredients list. They want to know if drinks contain a certain ingredient, or if, for example, they’re organic.”?Jill Delahaye?Dunnell’s Premier Wines?Beaumont?Jersey??“No, not really. I don’t see people studying labels, especially not our older clientele. They’re not aware of the government’s sensible drinking guidelines or how much they should be drinking.