Germany spreads the word online

05 February, 2010

Wines of Germany is hoping its new website will drive sales of the country’s wines and reach a younger audience.

One of the features at winesofgermany.co.uk is a wine search function, which gives links to retailers’ websites so consumers can buy direct. Users are also able to search for German wines by abv, colour, region and grape variety.

The site has a trade section to highlight upcoming wine tastings and initiatives from the German Wine Institute.

Nicky Forrest, managing director for Wines of Germany UK, said a “strong digital campaign focused around the website” forms a key part of the generic body’s communications plans for 2010.

Meanwhile, Romanian Winegrowers, an independent body of wine producers from the country, has launched romanian-winegrowers.com, a site which has been designed for the UK market.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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