Internationals star in Guinness line-out

05 February, 2010

Guinness’ latest ad campaign will feature rugby union stars Lewis Moody, Lee Byrne and Paul Sackey.

This marks the first time the brand has used international players. The ads have been designed to “embody” the new Guinness strapline Bring it to Life.

The new ads will break ahead of the RBS Six Nations, which sees old rivals England and Wales go head-to-head at Twickenham when the tournament starts this weekend.

Sponsorship manager at Diageo, Lee Bailey, said: “We really wanted to highlight the moments in rugby that bring the crowd to life. Using international stars ahead of the 2010 international season fits perfectly.”?

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