Intercontinental Brands’ amaretto Zamaretto is sponsoring the third series of Secret Diary of a Call Girl. Break-bumper ads will mean Zamaretto is advertised for 40 seconds every show.
Akvinta Vodka has teamed up with Harrods to offer customers a sensory kit containing two fig-scented candles, a massage soap and a grapefruit room spray when they buy a 70cl bottle. The kit “sets the scene to enjoy the luxurious drink and evoke Akvinta’s Mediterranean roots”.
WKD registered 12.5% volume growth in December versus the same period in 2008, according to Nielsen figures for the four weeks to December 26, 2009. The Beverage Brands-owned RTD also achieved 19% volume growth in the week immediately preceding Christmas.