In brief

05 February, 2010

l Antica Sambuca is bringing bar-quality cocktails to the take-home market. Brand owner Hi-Spirits has fitted its patented Pro-Pour spout to bottles across all eight varieties in the Antica range.

Intercontinental Brands’ amaretto Zamaretto is sponsoring the third series of Secret Diary of a Call Girl. Break-bumper ads will mean Zamaretto is advertised for 40 seconds every show.

Akvinta Vodka has teamed up with Harrods to offer customers a sensory kit containing two fig-scented candles, a massage soap and a grapefruit room spray when they buy a 70cl bottle. The kit “sets the scene to enjoy the luxurious drink and evoke Akvinta’s Mediterranean roots”.

WKD registered 12.5% volume growth in December versus the same period in 2008, according to Nielsen figures for the four weeks to December 26, 2009. The Beverage Brands-owned RTD also achieved 19% volume growth in the week immediately preceding Christmas.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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