Pringles promotes St Patrick’s Day

05 February, 2010

Pringles is celebrating St Patrick’s Day with the launch of a limited-edition can.

The Irish-themed packaging will appear on the Sour Cream & Onion variant from February 15 to March 31.

In-store activity will also take place in the run-up to the day on March 17.

Paul Lettice, trade communications manager at Procter & Gamble, said: “The bold and amusing packaging design will not only increase standout on shelf, but also reinforces the playful nature of Pringles. It should prove to be a real hit with consumers across the celebration period in March.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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