Pringles promotes St Patrick’s Day

05 February, 2010

Pringles is celebrating St Patrick’s Day with the launch of a limited-edition can.

The Irish-themed packaging will appear on the Sour Cream & Onion variant from February 15 to March 31.

In-store activity will also take place in the run-up to the day on March 17.

Paul Lettice, trade communications manager at Procter & Gamble, said: “The bold and amusing packaging design will not only increase standout on shelf, but also reinforces the playful nature of Pringles. It should prove to be a real hit with consumers across the celebration period in March.”

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