Nestlé’s £2.5m ‘random adventures’

05 February, 2010

Nestlé Confectionery is investing £2.5 million in an on-pack promotion for Rowntree’s Randoms.

There are 50 “random adventures” up for grabs for consumers who find a pink gnome in a pack. Thousands of free packs can also be won by entering an on-pack code online.

TV ads will go live on February 8 to support the promotion and in-store POS will be available for retailers.

Graham Walker, Nestlé UK trade communications manager, said: “We expect this fun promotion to capitalise on what has been a phenomenally successful launch. The mechanic and prize are both engaging and random, which is what it’s all about.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know