Galaxy backs Bubbles bar

05 February, 2010

Galaxy is backing its new Bubbles variant with a £2.5 million marketing spend.

The bar is filled with an aerated chocolate centre and will be available as a single bar (rrp 52p) or in multipacks of four (rrp £1.69).

The marketing push will include outdoor ads and in-store POS ranging from dump bins to counter unit displays.

Bep Sandhu, trade relations manager at Mars, said: “The release of Galaxy Bubbles comes off the back of a very successful year for Galaxy.

“Galaxy Bubbles will be Galaxy’s biggest-ever launch to date, and we are confident this product will be well received by the trade and our consumers.”

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