Molson Coors boss backs ban on price in ads

14 June, 2010

The boss of Molson Coors has called for a ban on supermarkets using price to advertise alcohol.

Chief executive officer Mark Hunter said in an interview with the Daily Telegraph that price-based advertising should only be allowed within 100 metres of a retail outlet.

“There is a code saying you can’t make a virtue our of alcohol strength,” Hunter told the newspaper. “Something that should be considered is saying you can’t make a virtue out of price.”

Hunter backed a ban on below-cost selling by supermarkets, and defined below-cost as a combination of VAT, excise and “a nominal cost of production”.

“I’d struggle to see why anyone would disagree with that and say I want to sell my brands below the cost of production,” Hunter said in the interview.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know