Sampling and coupon push for Merrydown

14 June, 2010

Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.

Money-off vouchers are being distributed as part of the sampling campaign and will also be featured in press ads within food-led magazines and supplements including Observer Food Monthly.

A new range of POS is available free of charge to retailers.

The Merrydown brandís website has been revamped to reflect the new-look packaging for the brand which rolled out earlier in the year.

The website has a consumer competition to win branded T-shirts, ice buckets and glassware.

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