Bottle Green to unveil Revero

02 April, 2010

Bottle Green has strengthened its Italian portfolio with the addition of premium brand Revero.

The range consists of a Frascati Superiore, Soave Classico, Chianti Riserva, Valpolicella Ripasso and Lambrusco, with rrps varying from £6.99 to £9.99.

It is targeted at “the more discerning consumer”, according to wine director Nick Butler, who travelled around Italy with winemaker Paul Sanders “to source high-quality wines from specific DOCs”.

He said: “The Revero project has driven us to explore Italy with a very specific focus. We have found some outstanding untapped gems, very different both stylistically and commercially.”?The range will be?unveiled at the London wine fair in May.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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