Doom Bar from Sharp’s Brewery is on board for the third year running as the official beer partner of the Xchanging Boat Race 2010 between Oxford and Cambridge, set to take place on the River Thames tomorrow (April 3). More than 250,000 spectators are expected, with “millions more” watching it on TV around the world.
Founder member of the British Guild of Beer Writers and former Beer Writer of the Year Martyn Cornell has written a new book. Amber Gold & Black: The History of Britain’s Great Beers will look at styles including bitter, porter, mild and stout. It will be published on April 19.
Magners has added a third variant to its range in Ireland with Bulmers Berry, a blend of “17 varieties of apple fused with a selection of blackcurrants, raspberries and strawberries”. A spokesperson in the UK said there were no plans to bring Bulmers Berry into the UK market.
Liverpool-based Cains Brewery has secured a UK-wide listing with Tesco for its canned India Pale Ale. The beer is one of the brewery’s most popular ales, according to owner Sudarghara Dusanj. “It is considered the perfect accompaniment to a spicy curry so Tesco customers picking up a take-home dish will hopefully try it out,” he said.