WKD recruits Cup armchair fans

02 April, 2010

WKD has created a promotion to support footie fans watching the World Cup from the comfort of their homes.

To drive visibility and build sales, WKD Blue multipacks will feature the football-related on-pack offer.

The interactive promotion has the strapline Armchair Army and will give fans the chance to win a share of a cash prize fund of £500,000.

Every pack will include a money-off voucher to encourage repeat purchase and drive footfall for retailers.

Each 10 and 12-pack of WKD Blue will contain a game card with the chance to win up to £2,000, a humorous Armchair Army Guide to the World Cup and a voucher for up to £2 off a subsequent purchase.

Promotional stock will be supplied to trade customers from the end of April.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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