Walkers cashes in on World Cup

02 April, 2010

Walkers is planning to introduce country-specific crisp flavours to increase snack sales on the back of the World Cup.

Amit Mukherjee, customer business manager at Pepsico International, said its plans included a Roast Beef & Yorkshire Pudding flavour for England and BBQ Kangaroo for Australia.

He said the company was hoping the new flavours would be as successful as its Do Us a Flavour campaign, which saw consumers coming up with, and voting for, a range of new flavours last year.

United Biscuits has also made an attempt to cash in, with promotions on McCoy’s and KP Nuts. McCoy’s has introduced two limited-edition flavours called Chicken Winger and Sausage Striker.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter