Trade wants to help solve alcohol abuse

16 April, 2010

The chief executives of Diageo and SAB Miller have joined forces to endorse an academic book ?stating the case for the involvement of the alcohol industry in making policy to reduce alcohol misuse.

The book – Working Together to Reduce Harmful Drinking – calls for wider international co-operation to fight illicit alcohol production, which estimates suggest accounts for between a third and a half of all the world’s production. It also argues the case against more advertising controls and minimum pricing.

Diageo chief executive Paul Walsh said the book, produced by the International Center for Alcohol Policies, was “a timely contribution to the public policy debate on what we can collectively do to tackle issues associated with misuse of alcohol”.

It is co-edited by ICAP president Marcus Grant and Mark Leverton, Diageo’s director of alcohol policy and industry issues?.

Graham Mackay, chief executive of SAB Miller, said: “Society will not fully address alcohol abuse without the collective involvement of the alcohol industry. Our accumulated insight, evidence and experience is being ignored by a legislative movement which sees profit and responsibility as mutually exclusive.”?

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