Entries will open on December 1, and organisers say some international entrants will also benefit from favourable exchange rates, making savings of up to 35% on previous entry costs.
Now in its 27th year, the IWC is billed as having the world’s most searching judging process, overseen by co-chairmen Charles Metcalfe, Tim Atkin MW, Sam Harrop MW, Derek Smedley MW and this year’s guest co-chairman, Victor de la Serna from Spain.
IWC managing director Andrew Reed, from OLN’s publisher William Reed Business Media, said IWC medals helped wines stand out?. “Producers recognise that award-winning wines enjoy enhanced credibility among consumers internationally. Having the IWC logo on bottles can help drive sales, particularly during competitive periods and times of economic uncertainty.” Previous years have attracted in excess of 10,000 entries, and wines are tasted between three and six times?, by more than 400 experienced judges, including 40 Masters of Wine and the co-chairmen.
Medals will be announced at the 2010 London International Wine Fair on May 18, and award-winning wines will appear in The World’s Best Wines 2009?/2010, a book published by IWC.
For entry fees and full details visit internationalwinechallenge.com.