Pink to sparkle at?Clothes Show Live

16 April, 2010

Fosterís EMEA is promoting its sparkling rosť brand, Pink, at the forthcoming Clothes Show Live, being held at Birminghamís NEC until December 9?.

This is the first part of a marketing campaign aimed at driving awareness of the brand among young women.

The brand will have sparkling wine exclusivity across all bars at the show, and will host a dedicated Pink Bubbles Bar situated in the designer hub at the fair, where consumers will have the opportunity to sample the wine.

UK brand manager James Brown said: ďThe campaign is designed to bring the brand to female consumers who buy into the specialness of Champagne but want to transport this into an affordable, everyday ritual.Ē?Pink Sparkling Rosť retails in Waitrose and Selfridges at £7.99.

A donation from each bottle sold is made to breast cancer charity the Pink Ribbon Foundation.




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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