In brief

16 April, 2010

l Worthington’s Red Shield will be launched into the off-trade by Molson Coors next summer in a 50cl bottle format. Dan Gough, marketing?manager of ales, said: “Like White Shield, we intend Red Shield??to be bottle conditioned. We are in the process of moving White Shield into a case of eight from 12.

Red Shield will be launched in the same configuration.”

Marston’s Pedigree is to permanently adopt the red and white colours of the St George’s flag it used on a temporary basis for last summer’s Ashes cricket series. The brewer said it had decided to make the move after record sales of the brand during the summer. The new colouring will feature on cans, bottles, merchandise and on-trade POS.

Beverage Brands is hoping to build on the success of its cider brand WKD Core with a nation?al outdoor campaign over the Christmas period. To support the push, a range of POS

is also available including wobblers, shelf strips and poster.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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