Red Shield will be launched in the same configuration.”
Marston’s Pedigree is to permanently adopt the red and white colours of the St George’s flag it used on a temporary basis for last summer’s Ashes cricket series. The brewer said it had decided to make the move after record sales of the brand during the summer. The new colouring will feature on cans, bottles, merchandise and on-trade POS.
Beverage Brands is hoping to build on the success of its cider brand WKD Core with a nation?al outdoor campaign over the Christmas period. To support the push, a range of POS
is also available including wobblers, shelf strips and poster.