Traditional link for Stella Artois

16 April, 2010

New advertising for Stella Artois will emphasise the brand’s heritage and tradition, as part of a big push for Christmas.

Seasonal packaging carrying the?message “originally crafted for Christmas” will be backed up by an outdoor poster campaign, starting on December 14.

TV ads focusing on traditional aspects of the festive season will be seen by five million men aged 18-34 at least once, according to a spokeswoman from brand owner A-B Inbev.

The brand is also launching a digital initiative called Send a Card, Save a Tree.

“For every e-card sent, Stella Artois will secure the future of a tree in the threatened Atlantic Rainforest, with the goal being to save one million trees before Christmas Day,” said the spokeswoman.

Meanwhile, the brand has also launched an “online show” to push its green credentials. Eight videos are being broadcast through youtube.com/stellaartois, which follow the 1960s Recyclage de Luxe theme used in the brand’s billboard ads earlier this year.

The vintage-style uploads are between one and two minutes long and will be supported with social media activity on Facebook as well as video links on digital music service Spotify.

Stella Artois has? partnered GQ, FHM?and Metro to promote the online campaign.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter