Crabbie’s opts for maximum coverage

16 April, 2010

Halewood International is putting a retro spin on its advertising for RTD brand Crabbie’s Ginger Beer.

A new TV ad will see fictional 1950s couple George and Camilla starring in a Crabbie’s cookery-style lesson.

It will be shown on ITV1, Channel 4, Five and all major satellite channels. The ad ties in with a wider campaign, including radio advertising and sponsorship of the ITV1 British Comedy Awards hosted by Jonathan Ross on December 12.

Michelin-starred celebrity chef Atul Kochhar has been named its brand ambassador? and will be creating recipes to complement Crabbie’s.

Head of innovation Richard Clark said: “The combination of sponsorship with TV and radio advertising will make Crabbie’s one of the most high-profile brands during the crucial Christmas period. We believe we will steal significant market share in the over-ice category.”?




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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