A new TV ad will see fictional 1950s couple George and Camilla starring in a Crabbie’s cookery-style lesson.
It will be shown on ITV1, Channel 4, Five and all major satellite channels. The ad ties in with a wider campaign, including radio advertising and sponsorship of the ITV1 British Comedy Awards hosted by Jonathan Ross on December 12.
Michelin-starred celebrity chef Atul Kochhar has been named its brand ambassador? and will be creating recipes to complement Crabbie’s.
Head of innovation Richard Clark said: “The combination of sponsorship with TV and radio advertising will make Crabbie’s one of the most high-profile brands during the crucial Christmas period. We believe we will steal significant market share in the over-ice category.”?