WKD Side push extends outdoors

16 April, 2010

RTD brand WKD

ooks set to benefit from tongue-in-cheek TV and outdoor ads in the run? up to Christmas.

The TV ad, a continuation of the brand’s long-standing Have You Got a WKD Side? theme, will air across terrestrial and satellite stations.

The outdoor campaign will appear nationally on high-profile billboards and six-sheet sites.

It will be backed by trade promotions, sa?id Beverage Brands’ marketing director Debs Carter. “WKD Blue 70cl, the leading RTD SKU, will be available in £10.79 price-flashed cases to help build upon the pack format’s recent 9% volume growth. As 70cl Blue is also the number one premium packaged drink SKU in the impulse market, the benefit of stocking it is clear?.”?




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