ovefilm in a campaign it anticipates will reach more than 3 million consumers.
A branded Kettle Chips envelope will be sent to subscribers, encouraging them to use the Kettle Chips Movie Matchmaker tool on
An LCD television is among the prizes up for grabs? for anyone who fills in details about their favourite genres, directors and films.
A money-off coupon for Kettle Chips will also be included in the mail-drop and ads will appear on lovefilm.com.
The tie-up coincides with a national TV ad? entitled Simple is Better.
Marketing director Andrew Slamin said: “The promotion positions Kettle Chips as part of the wind down? occasion at home and the TV campaign allows us to communicate the benefits of our product in a simple and engaging way.”??