Makro offers via texts?Makro is running a four-week campaign?of rolling offers which will be communicated to retail customers by?text message a few days beforehand.
Products featured in the deals include Smirnoff, Carlsberg, Foster’s, Kronenbourg 1664 and Strongbow. Customer director Mark Copeland said: “People can be swamped with offers at this time of year, and it was important to us that ours focused on the items that were most useful to them.”??Russian Standard in Sky deal?Russian Standard vodka is to sponsor?the Sky Movies Box Office and Sky?Movies Indie TV channels. The deal runs for six months and is the?first TV sponsorship for the First Drinks-distributed brand since its entry to the?UK market. The sponsorship package gives Russian Standard exposure online and in Sky Movies magazine.
Laithwaites picks out Oz wine?Hickinbotham Shiraz/Cabernet Sauvignon from McLaren Vale was?named Wine of the Show at Laithwaites’ 40th anniversary consumer wine show held in London recently.Three of the top 12 wines were from Australia. Australian wine buyer Thomas Woolrych said: “We’ve been working hard on promoting the quality regional Australia has to offer and it’s great to see customers are as enthusiastic about the wines as we are.”??BBPA calls for VAT cut?The British Beer & Pub Association is asking for a lower rate of duty on reduced-strength beer as part of a campaign to back the pub industry. It also wants to see the reversal of the duty increase imposed at the time of the VAT reduction and more support for pubs which serve food.
Get one tree with Palo Alto?Concha y Toro UK will be giving away saplings to consumers buying three bottles of its Palo Alto wine brand from mid-February. The Buy Three, Get One Tree offer is linked to the brand’s support for Trees for Cities, a UK-based tree-planting charity. The Chilean company’s Cono Sur brand will have a promotion with Blue Dragon stir-fry sauces in Waitrose, Sainsbury’s and Tesco, in the form of a money-off voucher and a competition to win a year’s supply of both brands.