Budgens expands range

16 April, 2010

Budgens is to increase its range of own-label drinks in 2010, with the launch of sherry, Cognac, grape brandy, white rum? and some exclusive wines.

The chain is in the process of relaunching its gin, vodka and Scotch whisky

with “stylish designs aimed at making the products easily identifiable to the shopper”.

The moves are part of a package of own-label activity from Budgens which has seen 500 new lines launched this year.

Marketing director Jemima Bird said: “Customer feedback has been extremely positive and all our relaunched own-brand products are enjoying year-on-year growth.

“Consumers are increasingly looking for value for money without compromising on quality and we’ve responded by focusing on

the development of a quality, own-brand range.”??

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know