The total vintage is 266,000 tonnes, 7% lower than 2009 and from a slightly expanded producing area of 33,300ha – up 2,000ha on 2009.
“More importantly, this year’s vintage quality should be excellent,” said New Zealand Winegrowers’ chief executive Philip Gregan.
“A reduced harvest was planned by many growers and wineries as supply imbalances over the past two years, combined with the global recession, have created some real challenges for producers.
“The smaller vintage will assist in the rebalancing and recovery of the sector over the next year or so.”?Gregan said he did not expect the smaller crop to affect export volumes over the next year.
“Despite the tough global environment, export volumes have risen 27% over the past 12 months. Over the next year we expect export volumes to remain near current levels as wineries draw down on existing inventory.”?David Cox, New Zealand Winegrowers’ European director, added that the reduced 2010 vintage was particularly welcome for the UK market.
“We now have the opportunity to concentrate fully on the premium and super-premium segment, which represents New Zealand’s sweet spot and is where consumers seem to be very comfortable,” he said.
Southern hemisphere round-up, page 23