Carnaby Brown comes in two styles – white and rosé – and has an abv of 5.5%. It is produced by entrepreneur Aisling Young, who formerly worked with Guinness and Seagram.
The brand is being distributed in the on-trade by Matthew Clark, and retails for between £6.95 and £13.95 for a Bordeaux-style 75cl bottle. Its off-trade rrp is £3.79.
Sales director Anthony Clarey said: “We’ve presented to most of the multiple grocers. The general reaction has been that they like the brand but want it established in the on-trade before they list it.”?Clarey said the product, made from English perry and Spanish wine extract, was targeted at “20-plus, predominantly female consumers who are moving away from RTDs and fruit cider and into wine”.