Famous Grouse packaging updated

25 June, 2010

Maxxium UK is introducing new packaging for Famous Grouse ahead of a year-long marketing campaign.

The company said the new look would give more prominence to the Grouse on a larger label, with a new drawing by wildlife artist Rodger MacPhail.

The marketing campaign will follow the Famous For a Reason campaign used for the brand last Christmas.

Marketing manager Chris Anderson said: “The new packaging will deliver added standout on-shelf with the brand icon becoming the real hero of the pack.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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