Portuguese trip on offer at Mateus

25 June, 2010

Mateus Rosé is offering a trip to Portugal in a competition to be promoted on 1 million neck collars.

The promotional bottles will offer the chance to win a luxury mini break for two people to the Algarve along with £500 spending money. Ten runners-up will each win a Mateus Rosé picnic basket.

Alvin Saal, Mateus brand manager at First Drinks, said this significant summer investment would increase direct communication with Mateus drinkers.

He added: “Rosé continues to be hugely popular with British wine drinkers and Mateus has experienced strong growth of 12% in value and 7% in volume.”?Customers can enter the competition by completing a short questionnaire on the back of the neck collar or online at mateusrose.net.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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