Summer campaign for Merrydown

25 June, 2010

Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.

Money-off vouchers are being distributed as part of the sampling campaign and will also be featured in press ads within food-led magazines and supplements including Observer Food Monthly.

A new range of POS is available free of charge to retailers.

The Merrydown brand’s website has been revamped to reflect the new-look packaging for the brand, which rolled out earlier in the year.

The website is running a consumer competition to win branded T-shirts, ice buckets and glassware.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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