Zamaretto customers get 40% extra

25 June, 2010

Intercontinental Brands is offering consumers 40% extra free on its Zamaretto flavoured Amaretto range.

Consumers can buy 70cl bottles for the price of the normal 50cl. The move comes on the back of sponsorship for the brand around TV shows such as Benidorm and Secret Diaries of a Call Girl.

ICB managing director John Mills said the company wanted to reward loyal customers: “Getting more for your money is going to be well received in these tough economic times. Light spirits and liqueurs are in huge growth at the moment.”?The Zamaretto promotional pack has an rrp of £9.99.

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