Bombay Sapphire’s?personal touch

25 June, 2010

Bombay Sapphire is to invite consumers to make personalised mosaic images of themselves through a new Facebook application.

It will allow users to create a mosaic picture of their own face using images from their own Facebook profile and the photo-sharing site Flickr.

Smaller images used to make the overall picture will include those based on the answers to questions about places and experiences that are important to the user. The final mosaic can be shared with the user’s Facebook friends.

The package can be accessed through the Bacardi-owned gin brand’s fan page on Facebook.

The digital activity forms part of Bombay’s wider There’s Something Inside marketing campaign.

Global digital marketing manager Tom Jeffries said: “It is the various ingredients or qualities inside that give depth and richness of character, whether talking about Bombay Sapphire or its drinkers.

“The different elements of a person’s culture and experience all combine to influence and create their final character.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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