Online campaign for Stella bottle

25 June, 2010

A-B Inbev UK has created four-part online TV series as part of its marketing for Stella Artois.

The programme is called CO2eux Soiree and is a French variety show set in 1963, purporting to feature the first ever music video, with exclusive content from Marina & The Diamonds and Mystery Jets.

The 90-seconds episodes are being place on blogs and Facebook.

The activity is a follow-up to Stella’s environmentally-themed Recyclage de Luxe online programme, and is aimed at highlighting a new lightweight bottle which has been publicised on billboards and on-pack.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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