Online campaign for Stella bottle

25 June, 2010

A-B Inbev UK has created four-part online TV series as part of its marketing for Stella Artois.

The programme is called CO2eux Soiree and is a French variety show set in 1963, purporting to feature the first ever music video, with exclusive content from Marina & The Diamonds and Mystery Jets.

The 90-seconds episodes are being place on blogs and Facebook.

The activity is a follow-up to Stellaís environmentally-themed Recyclage de Luxe online programme, and is aimed at highlighting a new lightweight bottle which has been publicised on billboards and on-pack.

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