New ad campaign for Foster's

02 July, 2010

Heineken UK is to air three new TV ads for Foster's lager from tomorrow.

The ads feature a new Good Call advertising slogan, and the activity will include video-on-demand, digitial, social media and outdoor ambient marketing.

The campaign features two Aussie blokes hosting a phone-in agony aunt show from a beach retreat.

Marketing manager Gayle Harrison said: "We know that Foster's drinkers aspire to the Aussie no-worries attitude to life and the new campaign brings it to life perfectly, in a simple, humorous way.

"This is a return to classic Foster's brand advertising."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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