Design update for Smirnoff

02 July, 2010

Smirnoff has been given updated packaging to reflect its heritage and quality credentials, according to brand owner Diageo.

The 70cl and 1.5-litre bottles are rolling out now, with 50cl packs to follow in late August.

The new pack features copy on the history of Smirnoff, detailed glass embossing to reflect the high production values of the brand and a Regal Eagle logo which replaces the old spike graphic.

Amy Mooney, senior brand manager for Smirnoff at Diageo GB, said: "We're looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smiroff brand, as well as provding a contemporary edge to keep the bottle looking fresh for maximum standout on shelf."

The new-look will also appear on Smirnoff flavours.

Barcodes and footprints remain unchanged.

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