The Rioja: Join the Fiesta promotion will run in October, with the retailer that runs the best promotion winning a first prize of £1,000 towards the first shipment of a new line of Rioja wine. There will also be a £500 runner-up prize.
Wines from Rioja will provide up to 24 bottles of free stock to pour samples for customers over the promotional period, as well as branded maps, vintage cards, bunting and shelf wobblers.
There will also be a customer incentive to win a trip to Rioja, and thereís the chance to benefit from a PR campaign that will be run by the generic organisation in local and national media to publicise the promotion.
For the chance to take part email Rioja@phippspr.co.uk.